The best method to establish yourself as a thought leader in your industry and show your audience how to make the most of your goods and services is by hosting webinars. You may nurture current clients through these digital events, as well as create new leads. To hold an efficient and interesting webinar, the majority of organizations and brands use online webinar platforms. However, no matter how interesting the content of your webinar is, it won’t mean anything if no one is present to listen to it. Therefore, promoting your webinar is a crucial step if you want to increase viewership and accomplish your objectives.
When holding a webinar, people frequently make one error. They don’t give planning it enough attention since they don’t realize how important it is to the overall content marketing strategy (if they even do so at all). In fact, a webinar’s end success can be determined by how sophisticated the promotion is envisioned. You have come to the perfect location if you want to advertise your webinar. You will learn the most effective methods for promoting your webinar in this session.
Top webinar promotion tips
Create a landing page
You’ll need to drive them to a page where they can sign up for your webinar when they click on the ads you place online or the CTAs on other pages of your website. For this reason, make a landing page that is particularly for your webinar. Your landing page should include details about your webinar and content that highlights its significance. Keep the message simple and free of extraneous details.
A major turnoff is when pages take a long time to load. As a result, make an attempt to speed up your landing page. After all that advertising, we don’t want to turn away potential attendees, do we? Make sure your landing page’s registration form only requires a few fields and finishes signups instantly when website visitors click the call-to-action button.
Use email marketing
You can significantly boost the number of people who sign up for and attend your webinars by using email marketing. It may be used to generate 57% of webinar registrations. Email marketing for webinars is really useful at every level. Divide your email list into divisions and send tailored emails based on those segments to get the most out of your email marketing. If the subject line of your emails is personalized, your target audience is 50% more likely to open them than if it is not. Make use of this to your benefit.
A “thank you” email is a good approach to let the subscriber know that their sign-up was successful after each registration. Additionally, you have the opportunity to inspire them to sign up for your webinar when it goes live. In the days before the webinar, choose how frequently you want to remind your audience about it. To keep the webinar in their thoughts, send them email reminders. Additionally, the majority of webinar platforms allow for the sending of email notifications.
Choose a suitable time and date to host your webinar
Knowing your audience also means being aware of their general geographic location and time zone. Attendees from various time zones will eventually join your webinar, especially if the subject matter is current worldwide. Additionally, you need to be aware of the best time for them to join a webinar. To find out what works best for your target audience, try it out several times and day. The data indicates that the optimal time to arrange your webinar for maximum attendance is between 10 and 11 am. They add that 26% of attendees, or more than half of all webinar attendees, show up on Wednesdays and Thursdays. So if you are using webinar services, it is important to choose a suitable date and time to host your webinar.
Promote your webinar on social media platforms
What’s so great about social media, you ask? Compared to your email audience, your social audience is significantly more difficult to oversaturate. And there’s a really, really good possibility that a large portion of your email readership is also socially connected to you. This gives you the chance to remind your audience about your webinar on social media. Most service providers of online webinar services also assist you in social media webinar promotion.
If you use a social media posting schedule, you can sprinkle updates for each social media platform that inform your audience that a webinar is coming up. As the date draws near, send out more reminder updates, especially on the day before and the day of. Choose a specific hashtag for your webinar and make sure to use it on the landing page, in emails, and anywhere else you promote it.
Use paid advertising
Pay-per-click advertising is one of those mediums that may either be very profitable with a large number of excellent registrants or very expensive with little to show for your efforts. It all depends on your level of knowledge and attention to detail when using paid social, Microsoft Advertising, and Google Ads. There’s a good probability that your PPC efforts will result in a fantastic webinar ROI if you know what you’re doing and are prepared to assess and optimize every day. You should skip this part and concentrate on the four webinar promotion suggestions below if you’re new to PPC and lack the time to monitor your campaigns daily.
You must first create your creative assets for your display and/or remarketing campaigns if you’re interested in using PPC to advertise your webinar. Display and remarketing ads are particularly appealing to smaller businesses or marketing teams with tight budgets because the cost-per-click for these campaign types is typically far lower than paid search advertising.
Write blogs for your webinar
Blog about topics that are somewhat related to the subject of your webinar so that your readers are fully informed about it. Add a call to action that is unique to your webinar. If you begin writing these blogs early enough, the feedback you receive might be useful for creating your automated webinar. The blog post remains useful after the webinar, which is a plus. You may create an evergreen blog post by just changing the CTA. You can write a whole blog post specifically about your upcoming webinar, include a sign-up form in the sidebar, or incorporate CTAs into already published blog posts.