SEO positioning is essential to ensure your website appears in Google’s first results and that people can easily find you. Local SEO positioning is not a new concept anymore. This is a great option if you own a physical business.
Small businesses can rank high on Google, Yahoo!, and Bing’s local search results pages. They must also have their data listed on major search engines.
Promoting these listings is important as well as having customer reviews will help improve rankings. Small businesses without a strong online presence or national marketing campaigns are especially reliant on local SEO.
A good SEO campaign should aim to rank at the top in Google’s organic listings. However, small businesses may find it difficult to compete with large corporations that have more resources and money.
What is Local Search SEO?
Local SEO is the search engine positioning that refers to your locality. Local SEO is about optimizing your online presence for users searching for your products and services.
What can you do to improve your local SEO? Here are 5 key points to help improve your local SEO and get more customers.
Google My Business is the king of Local SEO
Are you familiar with Google By Business? It is the most important tool for local SEO. You should still create a Google My Business profile.
You must include the correct company name, location, logo, photos of the exterior and interior, contact information, and the contact. Also, you will be better positioned if you have more information.
You must keep your profile updated regularly. You can also post updates about offers and services you offer.
High-quality content should be relevant to your target audience.
- Make sure to include local keywords in all articles.
- To receive email notifications whenever new reviews are added, or the number of reviews is changed, set up mobile and local alerts in Google Business Profile. You may need the best digital marketing company for online reviews.
- Connect your listing to social media accounts such as Facebook, Instagram, and Twitter to promote it.
- Add the Google Business Profile page on your website to enhance your listing.
- Keep updating your business information and continue to improve your business description.
- Regularly review your listing’s performance to ensure it is ranking high for your business, getting backlinks, and receiving the reviews you desire.
Optimize website for Local SEO
Your company’s website is its main online presence. All pages must display your location. This can be done by including the data in the footer.
You can also include the Google Maps map in your business. Search for your company on Google Maps. Share it with others and then get the code to add the map to your website.
You must also use SEO to position your company about the location. Your keyword should be followed by your city, the H1, and H2 tags, and a title for your images. These are just a few SEO techniques that can help with local positioning.
Directory listings have been vital to increasing visibility. They also play an important part in local SEO. Find the top directories within your industry and make sure you are listed.
Yellow Pages is a national directory par excellence. However, it also searches for the most specific ones. They offer positions in the case of portals like TripAdvisor.
Make sure your profiles include the correct information: contact, name, address, and phone number. You can update them, add as much information as you like, and manage all comments.
Reviews and opinions
Google takes into consideration that a positive opinion is the best way to showcase your business. You can encourage customers to leave feedback about your service via Google My Business or other portals like TripAdvisor.
Does responding to reviews help SEO? Negative opinions are possible, so don’t be discouraged. It is important to communicate well with clients, be transparent, offer transparency, and resolve issues. You may find that it is possible to repeat the experience and improve upon your assessment.
Geo locate images
This point may be the most overlooked. Are you a geolocator of your images? You can access your geolocated image with different online tools.
Once you have uploaded your photo, click the “Write exit Tag” button. Add the coordinates and the alt tag to the image. You can download some images for free by registering for a few dollars per month.