Book January arrives and, with it, the recurring New Year’s resolutions. Gym memberships, travel plans, and spending more time with family are often classics. But if there is a challenge that is repeated in the lists of objectives each year, that is to read more.
If in addition to setting up an online business, you have proposed to integrate reading into your daily routine, you are in the right place!
The literature for entrepreneurs is very broad. It encompasses everything from manuals and practical guides to personal development books that are a source of inspiration for those entering the world of business.
For example, Robert Kiyosaki’s Rich Dad Poor Dad is a must-have and timeless bestseller for those looking to build passive income in real estate. While from Sun Tzu’s The Art of War, you can learn great lessons for negotiating that have inspired many business executives and political marketing experts.
Looking for something more versatile? In this article, we bring you a list of the best books for entrepreneurs and marketers that cannot be missing from your library (or in your ebook) for 2022.
The 11 best entrepreneurial books to read in 2022
Most of them are available in Spanish, while some you will only find in English. But with so many options, you won’t be short of resources to learn and expand your knowledge. Shall we start?
Do you want to know if you have the makings of an entrepreneur? In this book, very popular among Spanish entrepreneurs, 70 habits that successful entrepreneurs have in common are explained in detail.
For its authors, attitude, self-motivation, tolerance, preparation, and leadership capacity are some of the traits that define an entrepreneur.
Add this entrepreneurship book to your list for 2022, find out if you meet all the requirements, and get inspired by the examples!
The art of starting – Guy Kawasaki
What to offer your customers? How to differentiate yourself from the competition? With what business model to establish yourself?
Starting your own business involves making many decisions. And not knowing where to start makes many people feel stuck.
Based on the principle of “doing” (and moving away from the idea of “learning to do”), The Art of Getting Started is an essential manual for bringing your business idea to life.
The first step Guy Kawasaki (with experience at innovative companies like Apple and Canva) recommends is to create something that makes sense and has an impact on your audience. But above all, the key to success, as he explains, lies in getting down to work.
So if you’re an idealist, this execution-oriented guide will help you prioritize… and get your feet on the ground.
The black book of the entrepreneur – Fernando de Bes
Knowing your market well and creating your online store is exciting. And like anything worthwhile, it takes a lot of effort. In this Printing Near Me Vienna, VA, Trías de Bes recounts the harsh reality that every entrepreneur must face.
It defines the traits that characterize a successful entrepreneur, lists and explains the most common problems and mistakes, and offers a few tips for overcoming them.
Don’t be put off by its title or review! On the contrary, from this book, you will surely get very valuable advice to start your new adventure with incredible results.
The Blue Ocean Strategy – W. Chan Kim and Renée Mauborgne
This bestseller, published for the first time in 2005, is still making waves and its ideas are more relevant today than ever. In addition, he has given his name to the blue ocean theory, which consists of combating excessive competition through innovation.
If you are thinking of setting up your fashion business in 2022, you are probably wondering how it is possible to compete in a sector with so much competition. The authors would understand this rivalry as a “red ocean”.
However, differentiating yourself and looking for unexplored markets (the “blue oceans”) in which there is still much fish to catch will open up many possibilities for success.
Continuing with the fashion industry, you could opt for less general market niches. Sustainable fashion, personalized clothing, or themes that interest very specific groups offer great opportunities and will add value to your brand.
The blue ocean strategy invites you to think outside the box, but always keep in mind that your business idea is viable and of interest to a sufficiently large mass of customers.
Talent is never enough – John C. Maxwell
There are people capable of starting a successful custom t-shirt business without knowing how to design. On the other hand, other very talented people may not be able to transform their enthusiasm and ability into sales.
How to be successful then? In this must-have business book, Maxwell shares 13 key factors to getting there. These include everything from good initiative to knowing how to work as a team. If you prefer, you can rely on this audiobook version:
The 7 Habits of Highly Effective People – Stephen Covey
Have you stopped to think about how you could improve your life by changing just a few habits? The 7 Habits of Highly Effective People is a personal development guide that has inspired great leaders and managers as well as small entrepreneurs.
In this book for entrepreneurs, Stephen R. Covey shares a method based on the practice of seven habits that feedback. These range from proactivity or the need to prioritize what is important over what is urgent to the ability to cooperate, establish synergies, and continuously renew.
How many of these would you like to start practicing systematically next year?
The Lean Startup method – Eric Ries
If you have thought about creating your own company, you will surely have heard of the Lean startup methodology. This book for entrepreneurs will be a gem for those who are in a very early stage of their business and are not afraid of change.
This methodology is based on the development and improvement of products and services through experimentation and iteration. Your secret? Continuous innovation.
In this book, Eric Ries demonstrates how to sell your product or service online profitably for all businesses starting from scratch.
How to Win Friends and Influence People – Dale Carnegie
Dale Carnegie is a must-have author when looking for books for entrepreneurs and future leaders. In this, he advises on how to improve the degree of influence we have on the people around us.
Part of the idea is that there are millions of good ideas on the market, but the results and growth of a business sometimes depend on your ability to persuade.
If you need to improve your social skills and learn how to get the most out of them, this book is for you.
Alien thought. The unconventional path to breakthrough ideas – Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade
Creativity and method are the magic recipe of the most brilliant minds to solve problems. It is those people whom the authors of this disruptive work call “aliens”.
Entrepreneurs, inventors, doctors, scientists, and artists, all outstanding in their fields, were the object of study in this book. A title that, despite having seen the light in 2021, has already given much to talk about in the entrepreneurial ecosystem.
As a result of this analysis, the researchers observed five patterns that these people followed when making ingenious and decisive decisions. They are as follows: attention, perspective, imagination, experimentation, and navigation.
If you’re looking for a mind-boggling read that stimulates you to think outside the box, add Alien thinking to your shelf of books for entrepreneurs!
Wikinomics. The New Economy of Smart Crowds – Don Tapscott and Anthony D. Williams
A book recommended by Eric Schmidt himself, former president of Google! Wikinomics focuses on the importance of teamwork and interpersonal relationships, especially in driving a successful business.
Collaborating with your partners and employees is essential, everyone knows it. But in this business book, which is already a reference, it is also explained to us that we must connect with our “ecosystem”, community, or environment.
